Selected Work
Different categories.
Different markets.
Different challenges.
These are a few examples of how I’ve approached strategic challenges, what the business initially saw, what I saw differently, what changed and what happened as a result.
Additional Selected Results
Customer segmentation and communications strategy for e-commerce.
+10% sales
Save-on-Foods, Overwaitea GroupPricing strategy for an under-pressure value brand.
+10% volume vs. prior year
Old Milwaukee, Sleeman BreweriesStrategic and pitch work across brands including lululemon, Pinterest, Tru Earth, Microsoft and Disney.
Agency-side strategy